A Bit About My Extended Research
- DATA ANALYSIS
Statistics and analytics that will help to identify trends – using Google Analytics, surveys, A/B testing etc.
- USERS RESEARCH
Detailed information about the user’s experiences and desires.
Achieved by conducting interviews, use-cases or creating personas.
- DEFINING PROBLEMS
Asking questions and searching for problems from the user’s perspective and a user research perspective.
- THE COMPETITORS
Collecting data through wide market research to get know the competitors.
- USABILITY TESTING
Examining whether the users can easily interact with the product. Discovering usability issues and solving them.
- CIRCULATING
The market is dynamic, and users can change, therefore the process will always be circular.